The MMA Award for m-Commerce
THE WINNER IS:
Hoyts BlueZone network
AURA Interactive, Hoyts Cinemas
Finalists were:
Hoyts BlueZone network AURA Interactive, Hoyts Cinemas
mHITs
moshtix iPhone site News Digital Media
Commonwealth Bank Home Loans New Dialogue
The MMA Award for Relationship Building
THE WINNER IS:
Saying "Thx :-)" increases loyalty Telstra
Finalists were:
Stimulating Telstra Customers to use MMS George Patterson Y & R, Telstra
WotNext Music TigerSpike, Telstra
Hoyts BlueZone network AURA Interactive, Hoyts Cinemas
Saying "Thx :-)" increases loyalty Telstra
Ritchies CB MORE Loyalty Program Third Screen Media
Jeanswest Go Mobile Third Screen Media
The MMA Award for B2B or Enterprise Application
THE WINNER IS:
AURA BlueZones network AURA Interactive
Finalists were:
AURA BlueZones network AURA Interactive
Ritchies CB MORE Loyalty Program Third Screen Media
BeamMe.Info BeamMe.Info, CNET.com.au & homehound.com.au
mHITs
The MMA Award for Most Creative Mobile Solution
THE WINNER IS:
Foxtel Mobile Guide Foxtel, Hyro
Finalists were:
Foxtel Mobile Guide Foxtel, Hyro
United Nations Voices Project Saatchi and Saatchi, Dialect, Hyperfactory, Mobot
Mobile Warnie - Summer of Spin TigerSpike, Foster VB
AURA BlueZones network AURA Interactive
Tooheys New World Record Australia Dialect Interactive
BP Australia - 2008 Formula 1 ING Australian Grand Prix AURA Interactive, BP Australia
The MMA Award for Consumer Content Offering
THE WINNERS ARE:
United Nations Voices Project Saatchi and Saatchi, Dialect, Hyperfactory, Mobot
So You Think You Can Dance, 'Backstage Pass' mobile content Singtel Optus, Channel 10
Finalists were:
United Nations Voices Project Saatchi and Saatchi, Dialect, Hyperfactory, Mobot
TrueLocal iPhone site News Digital Media
news.com.au iPhone site News Digital Media
TheVine Mobile TigerSpike, Fairfax digital
So You Think You Can Dance, 'Backstage Pass' mobile content Singtel Optus, Channel 10
BP Australia - 2008 Formula 1 ING Australian Grand Prix AURA Interactive, BP Australia
The MMA Award for Mobile Advertising
THE WINNER IS:
27 Dresses Promotional Campaign Vodafone Mobile Advertising, Brand Logic, BigMobile, 20th Century Fox
Finalists were:
Commonwealth Bank Home Loans New Dialogue
American Gangster 5th Finger, UPI / Mediacom / One For All
27 Dresses Promotional Campaign Vodafone Mobile Advertising, Brand Logic, BigMobile, 20th Century Fox
Carlton Draught Sky Troop ninemsn, MediaCom, Clemenger, Vodafone
Nokia Nseries Yahoo!7 Mobile, m.Net Corporation
Fame or Shame Mark Agency, Optus, Run the Red
The MMA Award for Mobile Entertainment
THE WINNER IS:
Festival Buddy TigerSpike, Virgin Mobile
Finalists were:
WotNext Music TigerSpike, Telstra
National Nine News Mobile ninemsn
The Pitch 3 mobile
Festival Buddy TigerSpike, Virgin Mobile
American Gangster 5th Finger, UPI / Mediacom / One For All
The MMA Award for Promotional Campaign
THE WINNER IS:
Toyota Camry/ The Great Outdoors Consumer Promotion Yahoo!7 Mobile, m.Net Corporation, Toyota
Finalists were:
Paramount Pictures BlueZone® campaign AURA Interactive, Mediaedge:cia; Paramount Pictures, Hoyts Cinemas
Toyota Camry/ The Great Outdoors Consumer Promotion Yahoo!7 Mobile, m.Net Corporation, Toyota
"My Space" "Dark Knight" Black Curtain Event Third Screen Media and Fox Interactive Media
CBS Interactive Mobile gaming tournament CBS interactive, IBM, Neo@Ogilvy
Smirnoff Secret Party Communicator Interactive
Pepsi ConX U! mobux, The Marketing Store, TigerSpike
Helga's European Experience 5th Finger
The MMA Award for Cross Media Integration
THE WINNER IS:
Live Earth Commitment Campaign 5th Finger
Finalists were:
Foxtel Mobile Guide Foxtel, Hyro, Rivet
Optus Pre-Paid “Recharge & Always Win” CSM Australasia, Optus Administration/ Optus Prepaid
Paramount Pictures BlueZone® campaign AURA Interactive Mediaedge:cia; Paramount Pictures, Hoyts Cinemas
Tooheys New World Record Australia Dialect Interactive
Smirnoff Secret Party Communicator Interactive
Give a dog a home on your phone RSPCA (Victoria), M&C Saatchi, Touchpoint
Mobile Warnie - Summer of Spin TigerSpike, Foster VB
Vidcast Participation TV Gravity, MTV, Optus
Live Earth Commitment Campaign 5th Finger
Mobile Marketer of the Year
THE WINNER IS:
Neil Wiles Managing Director, Mobileactive Limited
Finalists were:
David Hayes Head of Sales, Information Dialling Services Pty Ltd
Claudia Sagripanti Director of Mobile Communications, GroupM
Neil Wiles Managing Director, Mobileactive Limited
Matthew Costello VP - Strategy, 5th Finger International
The MMA Award for One to Watch
THE WINNER IS:
Ritchies CB MORE Loyalty Program Third Screen Media
The MMA Award for Best of show
THE WINNER IS:
27 Dresses Promotional Campaign Vodafone Mobile Advertising, Brand Logic, BigMobile, 20th Century Fox
