Finally we see young artists (or rather, their “people”) using mobile to give fans a sneak behind-the-scenes peek. According to PopCrunch
The Jonas Brothers have teamed up with MTV to document live online video content with the band as they prepare to headline New York’s Madison Square Garden this weekend.
Jonas Brothers: Live & Mobile runs live online beginning Friday at 4 p.m. ET through Saturday, August 9, from 8 a.m. through 8 p.m., when the band opens at the Garden.
Fans can visit jonasbros.mtv.com on Friday and Saturday to watch the live streaming video of the brothers preparing for their show
What this post doesn’t mention is that the livestreaming will be done via handset, with mobile broadcasting from Flixwagon. We’re seeing more and more artists (from 50 Cent to David Hasselhoff) embracing mobile video to give a glimpse of inside action and a more personal experience for fans. Other popular sites are Qik, Kyte and Zannel.
The moblogging is going on now, so check it out. The Jonas Brothers have also recorded some ads for MTV of backstage footage with their mobile phones.
The tween-tempting trio will also be broadcasting their tour onto the big screen in 3D next year. (BTW, looks like boy bands have adopted the same nerd-chic as rap stars.)
