Busy week…. We just announced that Sony Pictures will license select catalog titles from its home video library for production and distribution via HP’s DVD manufactured-on-demand service – making Sony the first major Hollywood studio to present its home video titles using HP’s service.
The MOD service allows Sony to offer a wider choice of catalog titles to consumers because we can press and ship single discs as they are ordered through affiliated Web sites. Many studios have not released valuable content (classic shows, foreign movies, niche movies, etc) because of the traditional inventory costs. This solution allows them to better monetize their product library.
A billion dollar opportunity according to Video business….
