This acquisition is a great proof point of our Print 2.0 strategy and positions us as a leader in the fast growing document automation and variable data publishing market. Think about the transformation, which enables users to design, create and distribute highly customized documents intended for an “audience of one,” based on business rules and flexible content such as information about a specific customer or product. Think about documents including rich media (audio, video) published on print, online and mobile platforms.
That’s a mouthful, but a couple of examples in action are: a retailer could run a promotion where customers receive a sales circular that is tailored to them, based on their purchase history and frequency of visits to the store. Or, a financial institution could create and deliver sophisticated statements, reports, and other fully customized one-to-one communications that clarify investment performance, encourage financial planning, and reflect the complete client relationship. And that’s just the beginning….
Craig Le Clair over at Forrester has a great blog post today: “In October of last year, I published "Give DOM its Due" and argued that for years, document output management (DOM) had been pegged as a back-office operation that produces customer statements and bills. And that now, customer experience demands will thrust DOM into a major software category supporting the growing and diverse content that enterprises must assemble and deliver to customers.”
Blogging from my hotel room in Lexington, KY. It’s cold and snowing outside……
